Tongue Trainers
The Proposal
The Current Situation
Carrie, a Los Angeles-based speech pathologist, was starting a new private practice, and wanted to get the word out that she was open for business.
The Challenge
How might we make a website that shows off Carrie's unique skills and helps her build find new clients?
The Solution
Create an easy-to-find website that lets potential clients know all about the services she offers.
My Tools
Balsamiq
Wix
Photoshop
Canva
Firefly
My Role
Researcher and Designer
My Target Audience
People looking for a speech pathologist in the Los Angeles area (or via tele-therapy in California and New York).
My Timeline
July 2022-November 2022
Research
Client Interview
Carrie wanted to highlight certain aspects of her professional services, such as:
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she would provide in-person as well as remote therapy
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she was licensed in both California and New York
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she provided services to adults as well as children
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she had special certification to help people with Parkinson's Disease
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she was experienced in training clients to use augmentative and alternative communication (AAC) devices.
Competitive Analysis
We looked at other speech pathology websites for inspiration. Most websites had a contact form, a free consultation, a list of services, and teletherapy options.
Personas
Based on Carrie's preferences and the competitive analysis, I created two personas. One was an older client with Parkinson's. The other was a mother with a young child. When building the websites, it was helpful to refer to to these theoretical clients to make sure all of our choices were customer-centric.
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Wireframes
I used the Balsamiq app to create quick wireframes and ensure Carrie and I were in agreement with basic organization and layout.
Design System
The Logo
Carrie already had created a logo that showed a smiling mouth and tongue.
The Fonts
Headings:
Raleway
Droid Serif
Body:
Avenir Light
The Colors
I based the color scheme on this logo, with red, grey, white, and black.
The Buttons
regular button:
hovered button:
Revisions
Insurance Concerns
Carrie revealed that one great hurdle people faced when pursuing speech therapy was in determining whether insurance would cover their services.
Location Concerns
Another thing people needed to know was whether they lived within the service area for a Tongue Trainers therapist.
Answering Questions
To answer these and other questions, an FAQ page was added.
The Final Website
These are the final designs for the Tongue Trainers website.
Home
The home page emphasized Carrie's mission, listed her bio, and provided testimonials, professional certifications, and blog links.
mission statement
about
testimonials
certifications
blogs
free consultation
Services
The menu options included four types of services: Adult, Pediatric, AAC, and Teletherapy.
list of services
video samples
Contact Info and FAQ
I added a few extra pages to help the potential client get answers faster.
searchable service map
help with insurance
area to describe need
Next Steps
Blogs
Develop streamlined blog content with monthly additions.
Scheduler
Integrate scheduling app so potential clients can book sessions.
SEO Ranking
Research ways to boost SEO to increase ranking in searches.
Accessibility
Add accessibility features for potential clients
Conclusion
When searching for a speech pathologist online, people want to confirm quickly that an SLP will address their needs.
By highlighting each service and getting questions answered, I was able to help this speech pathologist find her clients, and help the clients find her.
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